Studio 60 Show-within-a-show was looking for ways to increase advertising revenues, and come up with an ingenious and not annoying way to incorporate product placement. Since their stage set is the Sunset Strip, use a street scene, complete with (actual) billboards, as their main set.
"The difference between the almost right word and the right word is really a large matter--it's the difference between the lightning bug and the lightning." --Mark Twain Call it your story, call it your worldview, or your frame. But know what it is, how it affects you, and how you affect the world.