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A Comm Grad Student Goes to the Bookstore

Treked up to the Apple Store in Bethesda this afternoon. They couldn't help me with my broken power plug, but the shiny stores were alluring, so I wandered into Barnes and Noble. I found a plethora of interesting things:

First, for my digital marketing friends, I found the book Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott.

Over in the magazine section, I picked up Seed Magazine and found a cute little piece on their Science Blogs project. Check out our favorite framing professor in the top row between the phrenology head and the skeleton.

My continuing interest in integrated marketing was then piqued by the Mother Jones Magazine Ad Nauseum piece on the evolution of product placement.

And finally, I found another entry for the Someone-Beat-Me-To-It Column (or perhaps, better titled the Somethings-In-The-Water Column), an Earth Island Journal intern wrote an abridged version of my theory paper in an article called "Killer Spinach" in the Winter 07 issue. So glad I'm not going to academics- I would suck at publish or perish.

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