Advanced Storytelling

I'll try and expand on this later, but a few links looking at the protest from marketing and demographic standpoints: OWS Demographics  or, "Duh, it's not just unemployed college dropouts" Protest, Music and #OWS Opportunism  or, "Hey, this thing ain't going away. Can we market it?" OWS Billboard?  or, "Really, you think Clear Channel will put this up?" and the Frameworks Institute analyzes the "We are the 99%" meme.

My postings have been a bit light (and yet a bit too heavy) lately, so it's time for some good old advertising sexism. Several blogs have gone over this campaign (highlights: a Facebook page that blocks female users, where guys are free to post shit like, " see its in the woman's cunty nature to btch and whine for no reason"  so I won't go into too much detail about what looks like a truly lazy and cliched campaign (Bullets on the packaging? How manly and phallic!). So, in short: Dear Dr. Pepper: I don't drink soda. No Pepsi, no Coke, no Dr. Pepper. So you probably don't care what I say. But here's the thing- maybe I'll start drinking soda next year, or five years from now, when my sweet tooth and need for caffeine finally gets the best of me. You may not have lost my business now, but you've definitely lost it then. And oh, in case you think you'll get my girly, soda-avoiding patronage with Snapple (yup, I know you own Snapple), think a...

So I'm a little behind on this, but there was an interesting piece in the  New York Times  on bullying. Back when I was being bullied around in elementary school, it wasn't called "drama"- it was "goofing around," "just messing with you," etc. Same idea, different words. None of the kids who bullied me would have ever admitted to bullying--why would anyone admit to being mean? For them, it wasn't A Serious Issue That Must Be Addressed, it was just everyday joking around. I asked the lead Mean Girl a few years later if she remembered teasing me, and her response was, "I did? I don't remember. Sorry about that." She obviously meant it, so I suppressed my first urge to yell, "You what?!?! You don't remember making my life a living hell for an entire year??? You ruined my life!" Instead, I think I responded with something like, "Huh, whatever."

You're a woman in Liberia. You've just been raped. There's only a fifty-percent chance you can read. You don't know what to do. You see a sign for a "Sexual Gender-Based Violence Referral Pathway." Do you go? Yeah. Didn't think so. Found this at Social Media 4 Good , a blog I really need to start reading more often. Appealing to your audience is Marketing 101. Why is it so hard for NGOs to get this? Funders are not their only audience.