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Would you rather...

You're a woman in Liberia. You've just been raped. There's only a fifty-percent chance you can read. You don't know what to do. You see a sign for a "Sexual Gender-Based Violence Referral Pathway." Do you go?
Yeah. Didn't think so.

Found this at Social Media 4 Good, a blog I really need to start reading more often. Appealing to your audience is Marketing 101. Why is it so hard for NGOs to get this? Funders are not their only audience.

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